Social media, at this point, is hardly a new concept in law firms. People have been debating its merits for a few years now and more and more firms are getting into the game with Twitter and LinkedIn accounts, a Facebook presence and a JD Supra page. But for the still-averse among firm leaders, what’s the absolute last word? In my opinion it’s this: Get in the game! While you don’t have to jump in the deep end immediately, not participating in social media can only serve to hurt your firm. It keeps you connected to clients, colleagues and referral sources and allows potential clients to gain information other than simply what’s on your website. That being said, there are some basics to remember when joining the online community. Here are few…
Sure, Facebook accounts get hacked. And Twitter accounts. And Buy Aged LinkedIn Accounts. And it’s a terrible nightmare and headache when they do, but the fact is, the risk of personal, financial and healthcare information being compromised is much greater in the real world than it will ever be in the virtual one.
Many businesses don’t know how to effectively use LinkedIn as a lead generation tool. To help solve this problem, I’ve compiled a listing of LinkedIn best practices to help you accelerate revenue growth this year.
Technique: Before you go on an appointment with a client, visit their LinkedIn profile. One of their connections could be a good candidate for your product or service. When you visit your client, ask them if they could help you by way of providing an introduction to the individual as they know them.
POSTS. When your connections update their status it will appear in the “Posts” area of the email. How many posts will depend upon how many of your LinkedIn connections keep their accounts updated and how often they update their account status. It may be a quick read to catch up with your friends’ activity. What it should spur is your own update. Remember when you update your profile your connections will be reminded of you as they receive their weekly LinkedIn update with you in it!
Participate in groups. There are groups for any and every purpose. Small business groups will put you in connection with a number of like-minded entrepreneurs. There are also industry specific groups that will allow you to find those in the same business. Start group discussions, and participate in others’ group discussions. If you like another person’s answer, let them know, and follow them. Keep talking.
Utilize Available Tools – Hootsuite and Summify are two of the best tools used in effective Twitter marketing strategies these days. They are both great in categorizing different tweets and trending topics. They make it easy for you to track tweets related to your niche. They can also lead you to questions which you may answer with tips that showcase the benefits of using your products or services.
Tie your other social media accounts together. Do you have a blog or a Twitter account? Run them through your LinkedIn profile to let yourprofessional-based network know about the work you are doing.